Lil Jon, who founded a much talked about vineyard, Little Jonathan Winery, burst on to the hip hop scene more than a decade ago as the indomitable 'King of Crunk.' The charismatic star will not only deliver records via his own label at Universal Republic - his first album due out in the first half of 2009 - but the multi-talented Atlanta entrepreneur will don several unique hats at his new home, thanks to a multi-faceted deal crafted by Lipman that includes a label imprint, a recording agreement, a production arm, a digital presence, and a pivotal A&R consultant role at the company.